Who are we speaking to? We of course want our logo to look beautiful, but more importantly we are trying to communicate and connect with a certain group of people. We will first find out who this group is and what we can do to grab their attention.
Who is our competition? What are they doing right? More importantly, what are they not doing that we can capitalize on?
Once we have a clear target and direction decided on we can get into the fun stuff! Starting to create the identity and face of your company. It is at this point that we will begin exploring logo options and everything else that your brand will need in order to properly communicate with your intended target.