This whole product revolves around the idea that an artist’s ammunition/weapons are his or her pen, markers, pencils and sketchbook. No matter what your medium is it all starts in a sketchbook with a pencil or pen, so this product is marketed to all forms of artist’s as a stylish way to hold and transport your essential art supplies. The logo/branding of the product was approached in a modern style. However, a vintage approach was used for the packaging. The 2 different styles were mixed to show that all forms of medium can be intertwined and all start in the same place. The logo is meant to mimic a badge similar
to what would be seen on a soldier’s uniform. Army green is used throughout the brand in different tints, thus meaning that most of the brand could be printed with 1 colour plate when taken to market. This product would be advertised in art and culture magazines like Juxtapoz and Nylon. Upon purchase of this product, you would get a free membership to our website and online artist community, where you can share and get feedback on current works or projects.