This brand and product was created for the outdoorsman and camper. Many grooming kits are just thrown together and neglect to add any character into the actual product, because they feel that it will just be beat up and for the most part kept in a dirty camping bag. This product is created for the outdoorsman that does appreciate when something is built with quality and there is an attention to detail. The logo symbolizes a mountain man with a bushy beard and the colour was chosen with reference to the deep red of a plaid lumberjack jacket. In order to mix the vintage world with the modern, a script typeface was used in the wordmark of the logo and a sans-serif typeface was used on most of the packaging. The combination of steel, wood, leather and the cream colour (instead of 100% white) all add to the vintage feel of the project.
Project featured in the student work section on Packaging of the World’s website: