This ad was created for Head and Shoulders shampoo product. The ad was tackled in a humorous way. The main idea behind the ad is that Head and Shoulders can take care of even the worst bird nest hair day. The goal was not to show the product being used but instead have the model looking up at the solution to the problem. When you first look at the ad you are immediately drawn to the bird nest afro, then drawn up to the product by the direction of the models eyes, this technique is called The Wanderer.